Novotel: the brand that respects the environment Novotel has always been a precursor in the hotel industry. Since its creation 40 years ago, the chain has evolved, anticipated its clients' expectations, and introduced innovations regarding well-being, comfort and sustainable development. Concern for the environment is part of Novotel's DNA. The brand is pursuing its long-range commitment within the framework of the Accor Group's Earth Guest program. It is focusing on three areas of endeavor: establishing construction standards, ensuring that staff and employees practice sustainable development on a daily basis, and getting hotels guests to feel concerned and involved. To affirm its operational commitment, Novotel signed a partnership agreement in July 2007 with Green Globe, the international environmental certification program for responsible travel and tourism.